RETAIL > ECOMMERCE CPG BRAND
Transactions + Cost per Transaction
CHALLENGE
In response to consumer interest, the client is launching a consumer-focused channel, rolling out a new website and an integrated marketing program with the goal of increasing awareness and driving sales. We will execute a broad marketing and communications strategy for the client designed to address these goals.
Focused on sales generation, we will leverage a national paid search program to drive potential customers to the client's website. As part of this program, we will test the effectiveness of different ad copy as well as elements on the major landing pages.
STRATEGY
- Campaign Setup: Creation of all ad copy, keyword selection, campaign onboarding.
- Ad Testing: Ongoing testing of different messages in the ad copy.
- Ongoing Campaign Optimization: Regular monitoring of campaign performance for
opportunities to improve the performance of the campaign based on the CPA.
- Monthly Reporting: Monthly detailed performance analysis. Weekly top-level reporting if
desired.
- Landing Page / UX Testing: As needed, testing of potential strategies to improve the
performance of the landing pages to improve the conversion rate of the website.
RESULTS
- 414 percent increase in transactions
- 80 percent decrease in cost per transaction