JOBS > REGIONAL NON-PROFIT
Organic traffic
CHALLENGE
As a regional nonprofit with multiple programs and services, they faced a lot of competition in the online space. To help support its mission, my team was tasked with increasing the company’s visibility in search engine results.
STRATEGY
Using a mix of on-site optimization, content development and link-building, my team created a search engine optimization (SEO) strategy that would not only bolster the brand's visibility in the rankings, but provide valuable content for the company website. One of the content pieces my team created was an info-graphic highlighting how one could save through the holiday season by shopping at the brand's retail locations.
By leveraging quality content like this, my team was able to gain quality links and drive more traffic to the website. However, past SEO, it was a valuable marketing asset for the team.
RESULTS
- 20 percent increase in organic traffic YOY