HEALTHCARE > REGIONAL COSMETIC SURGERY BRAND

Organic traffic


Organic consultation requests

 

CHALLENGE

This regional cosmetic surgery and laser medicine brand approached our team with two challenges. First, redesign their outdated website, introducing a new brand to the region. Second, they wanted the new site to not only be aesthetically beautiful, but perhaps more importantly, optimized for search engines and lead generation.

STRATEGY 

Our team worked closely with the brand's staff to outline their goals, objectives and vision. We translated the project requirements into a visually stunning website that highlighted the positive, aspirational benefits of their services. We wanted potential patients to be inspired and motivated by the transformative potential of laser medicine. Throughout the design process, we kept the goal of lead generation in mind, strategically placing calls-to-action to drive visitors into the conversion funnel.

Concurrently, our team executed a brief, yet thorough research process to identify the relevant keywords and to reverse engineer the tactics employed by leading competitors in the organic search landscape. We quickly translated the research into action, optimizing the website – from both a technical and content perspective. In addition, the search team worked with the client to craft a steady stream of content for their blog, including infographics and other guides designed to attract inbound links.

RESULTS

  • 13 percent increase in organic search traffic YOY
  • Significant increase in organic consultation requests from 2012 to 2013