MY PASSION
Making clients happy by formulating digital marketing strategies that generate more leads for their brand - for less dollars.
HI, I'M ZACH
I'm a digital marketing strategist with a focus in performance-based marketing, most often as it pertains to holistic organic and paid search marketing.
BUSINESS FUNCTION EXPERIENCE
Experienced managing business functions including hiring, training, resource planning, estimating, budget negotiation, financials, vendor selection + management and purchasing. Active observer of industry trends, societal/cultural trends, consumer psychology, technology and the media.
BRAND EXPERIENCE
Brand experience includes H&R Block, Charter Communications, CafePress, Washington Redskins, Gigya, Nautic Global Group, Soft Surroundings, Suddenlink, Sun Edison, BASF, Turtle Beach, Parktown Porsche & Audi, Maritz Motivational Services, Upbeat Site Furnishings, John Henry Foster, Cafe Valet, MERS/Goodwill, Federal Reserve Bank of St. Louis, Colorado Skin & Vein, Rich Dad Education, Rich Dad Poor Dad and Extra Help.
SPECIALTIES
The below specialties and tools are exercised/used on a monthly basis; I have a comprehensive understanding of all specialties.
EARNED MEDIA
- Holistic organic search
- Search engine reputation management
- Media relations/outreach
PAID MEDIA
- Paid search
- Remarketing
- Display advertising
MEASUREMENT, REPORTING AND ANALYSIS
- Organic search
- Paid search
- Display advertising
- Remarketing
- Social listening
- Identifying social media + mass media influencers
- Web analytics
- Social media audits
- Website audits
- Boolean search
ADVANCED TO EXPERT KNOWLEDGE IN SOFTWARE AND TOOLS
- Google Webmaster Tools
- Google Analytics
- Google Trends
- Google AdWords suite
- Screaming Frog
- MOZ
- Open Site Explorer
- Majestic SEO
- SEMrush
- Advanced Web Ranking
- Cision
- Visible Technologies
- NetBase
- Meltwater
- Marketo
- Quintly
Oh, and Microsoft Office of course. Extremely useful in Excel.